- Online web-forms for text club signups. A form on your website is another great way to get customers to share their mobile number. By simply filling out a few fields, such as first and last name, zip code, gender and mobile number, etc, these fields of data can be used to better target your customers with messages. Make sure you provide webforms that are mobile friendly!
- Short code and keywords. Insist that your mobile vendor provide a provisioned short code and keywords. This short code is a 5 or 6 digit number that has been approved by mobile carriers and is treated like a phone number (a phone number is never approved by carriers for text marketing and are not designed for bulk texting). You should also have the ability to implement multiple keywords without incurring charges for each one, and, use different keywords for different promotions so you can measure the success by the responses you receive. For example, promote “Text MOTORCYCLE to 55678” verbally and in print so your customers can initiate the text exchange right from their phone. Make sure you display the required legal language anytime you promote a text offer.
- Stand-alone kiosks for customer sign-ups. Your touchscreen tablet can display a custom design featuring your dealership and a call to action to draw the customer in with an incentive to join your mobile text club. You can immediately send them a text confirming they joined or have been entered to win a contest. You can also place kiosks at off-site events by having staff walk around asking customers to join or enter a contest through the tablet. This has proven very successful for dealerships in developing new customers.
This information was originally created by Cariker, Ron. (2016, March). I’m ready to start mobile marketing! Now what? PowerSports Business.