Harley-Davidson MAP Approval

REPORT:

Status: 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

During our Beta period (August 1 → September 30, 2022) we learned from one of our H-D dealers that the following campaign images had been rejected from Harley-Davidson’s MAP compliance team.

first and second pages of campaign as submitted - blurred for anonymity

The details of the request from Harley-Davidson Corporate MAP Compliance was:

Morning.
Received feedback from MAP and the ad is NOT compliant. Need to add verbiage in both areas of small print on the form fills, as well as in the terms, Gift Cards may not be used towards the sale of a motorcycle purchase. Gift Cards may not be redeemed as cash.
Can this be added to all areas of needs?

As is shown in the following screenshot, received via email to chris@digitalpower.solutions on August 18, 2022 at 9:10am ET

blurred for anonymity

Chris advised the dealer that the changes had been made as requested, with the following results:

first and second pages of campaign as re-submitted - blurred for anonymity

Which was approved according to the dealer who wrote to Chris

Got the card/promo approved!

As is shown in the following screenshot, received via email to chris@digitalpower.solutions on August 18, 2022 at 1:54pm ET:

blurred for anonymity

On August 29th, 2022, Chris mentioned that he originally interpreted “in the terms” to mean part of the footer, and upon later review, determined they ( H-D Compliance ) may have meant on the disclaimers page.

On August 30th, 2022, Chris implemented a change to the Campaign Legal page at: https://my.revups.cards/legal - which can be referenced by clicking on the icon in the upper right hand corner of the page next to the Updated date and reviewing the line items matching the date above.

ITEM CLOSED

Harley-Davidson MAP Approval - TradeCycle Overlay

REPORT:

Status: 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

During our initial launch (November 1, 2022 → February 28, 2023) we learned from one of our H-D dealers that Harley-Davidson’s MAP compliance team had approved their overlay strategy as follows.

The details of the request from Harley-Davidson Corporate MAP Compliance was:

Please approve for use on [name hidden] Harley-Davidson's website for a pop-up overlay (attached).
The TI/TU overlay will work converting on the homepage. Once a website visitor clicks on the graphic, they will be directed to your framed-in TRADE CYCLE page.
[submitted URL hidden]
You may simply close the overlay if not interested in the Trade banner by clicking the X in the top right corner to close the overlay. Only works once per visit and only pops up on the homepage.
Thank you.
[name hidden] Harley-Davidson

The response from H-D Map Compliance was as follows:

Hello,
The attached ad is compliant with current MAP policies.
***This ad has not been reviewed for compliance with any other Harley-Davidson Motor Company or HDFS policies or programs. It also has not been reviewed for potential trademark or copyright issues for HDMC or any other company *** Do Not Delete From Body of Email - {SrvReqNo:[req# hidden]}
Angie
Harley-Davidson Motor Company

ITEM CLOSED